Bright’s Coolidge facility is a purpose-built, worldwide leader and best in class plant for highly reactive powder and cream bleaches for the haircare industry and hair color supply chain.

Nicole Kidman wore her famous hair in a brighter-than-normal blonde shade for Balenciaga's recent runway show. She paired the ...

Bleaching hair at home can be a tricky and risky process, but with some preparation and caution, you can achieve a beautiful blonde look without damaging your hair too much.

Ghost blonde is ideal for darker blondes, light brunettes, and even redheads or coppers who want that beachy lift without a dramatic transformation. It’s also perfect for anyone new to lightening or ...

If you're curious about how to bleach your hair, check out our expert tips on how to bleach hair without causing hair damage.

Prepare to see more heads of ’90s blonde hair, the bright and buttery shade that's trending this summer.

Julia Fox recently showed off her daring new look of bleached blonde hair and matching eyebrows.

Camila Cabello shared a video on Instagram debuting a brand new hair colour. She has had her signature dark brunette tresses bleached peroxide blonde.

COOLIDGE, Ariz., November 25, 2024--Bright Innovation Labs (AZ), North America’s largest powder and cream bleach formulators and manufacturers for personal care and beauty has announced a ...