The everything shower is a complete head-to-toe skincare routine featuring exfoliation, hydrating cleansers and post-shower ...

At-home keratin haircare products are designed to be nourishing and strengthening. Here's everything you need to know from ...

Keratin treatment helps reduce frizz and adds strength by adding natural protein to the hair. Hair smoothening relaxes curls to give straight hair.

Protein treatments repair damaged hair by rebuilding broken keratin bonds. Discover 9 benefits of this revolutionary therapy that restores strength and shine.

Hair botox vs keratin vs nanoplastia: Hair care expert on the smoothening treatment your scalp might secretly hate and the one that's right for your hair type.

The missing ingredient that might be wrecking your hair is protein—essential for strength, structure, and true moisture retention.

Tired of having untamed frizzy hair? We hear you and so does ANSWR! The viral brand that has swept Europe with its innovative at-home Keratin Treatment has finally made its way to the U.S.

Social media is debating the truth about "protein overload," when using too many protein-containing haircare products makes hair dry and brittle. Here's what experts say.

Looking for ways to treat your gray hair? We talked to hair stylists and dermatologists to learn their secrets — and product recommendations.

Looking for the best Home Brazilian Keratin Treatments? Look no further! We have created a comprehensive buyer's guide with all the information you need to make an informed purchase.