Although this new territory may feel uncharted, thoughtful discussions of how to respond to the shifting landscape are offered in the latest book in the Kellogg On series, Kellogg on Branding in a ...
Other audiences have included the F.C. Austin Scholars, alumni and a Kellogg seminar on branding last fall. In the branding seminar, Holden shared her insights on building global brands. Among her key ...
Business of Home on MSN6d
How George Foreman’s grill partnership became the surprise branding success of the centuryWith the passing of George Foreman last week, it’s an appropriate moment to reflect on the role branding plays in home ...
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