Arccos has added Titleist to its growing lineup of equipment partners, giving one of the game’s most engaged golfer ...

The inaugural James Hardie Pro Football Hall of Fame Invitational features Senior Tour stars and NFL legends in South Florida ...

Hooters, the flirty fast-casual restaurant chain that began in Clearwater, Florida four decades ago, has filed for bankruptcy. Here are the plans.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

The parent company's bankruptcy provides an opportunity for the chain's Clearwater founders to buy locations and run ...

Typical responsibilities include: • Brand Management: Cultivating and nurturing a consistent brand identity across all touchpoints. • Lead Generation: Driving inbound and outbound lead ...

In our latest round-up, we look at the EUIPO declaring that Red Bull's slogan is not deceptive, Duke University denouncing HBO's use of its brand, and more. Owners of International Registrations ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in ...

New York State is investigating some of America’s biggest cannabis brands over a tactic that has become pervasive in the ...

Tesla is experiencing a public relations meltdown. Crisis management expert Eric Dezenhall talks about Tesla, Elon Musk, and ...

The rebrand, which introduces a vibrant new color palette with a standout 'Perk Green', moves away from the sea of corporate ...

Brand Faction has officially rebranded to Faction, and with the new era in full effect, the agency has also signed Hydralyte ...