Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

Discover the essential steps to becoming a brand manager, including education, skills development, and networking strategies.

An experienced hand can see the dynamics of your brand in the larger picture and lead you down the right path. Corporate marketing managers often get so wrapped up in the details of management that ...

For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search ...

In today's dynamic world of fashion and lifestyle, the realm of luxury brand management stands out as an enticing career path ...

The Oscars: how the Academy protects its golden brand Data analysis uncovers how the Academy of Motion Picture Arts and Sciences protects its Oscar brand, focusing on three coveted marks. In a 2025 ...

Former Disney executive Kevin Mayer, known for leading Marvel and Star Wars acquisitions, advises Amazon to preserve James Bond's legacy with careful brand management as the tech giant integrates the ...

a New York-based brand management company that is backed by Ares Management, has made a take-private offer of Guess, a Los Angeles-based apparel and accessories brand, for $13 per share.