Despite their steady shift towards packaged food and staples, FMCG companies have built few food brands at scale. After ...

Sports investors Shad and Tony Khan, along with The Hollywood Reporter, hosted the Grammy-winning singer and songwriter ...

The Hershey Company is doubling down on flavor innovation, cross-category growth and consumer-driven launches — from legacy brand extensions to buzzy partnerships The Hershey Company showcased ...

Returning fresh from 2024’s record-breaking show, Brand Licensing Europe will be held from 7th-9th October 2025 and registration is now open for a free visitor pass. Hot on the heels of 12,000 ...

That’s where drugstore brands come in. E.l.f. is out here delivering the same results in a dupe format for like $5 (and real OGs know, they used to even have some products as low as $1).

Ribena launches 85% fruit juice brand extension via schools. LONDON - Ribena has launched a sub-brand, Ribena Juiced Up, which contains a much higher proportion of fruit juice than regular Ribena and ...

Conceptually, each brand extension might work, but best-guessing gets a marketer only so far. Here's where market research can help. One reasonable approach could be to field a conjoint study, in ...

SINGAPORE (June 3, 2025) – The collective wealth of Japan’s 50 Richest on the 2025 Forbes list rose 14% to US$228 billion, helped by a stronger yen. The complete list can be found at www ...

When it comes down to M&A, the business hasn’t been as active in the no-alcohol category, preferring to home in on developing its own brand extensions. While already producing non-alcoholic variants ...

West Ham United has announced a multi-year extension to their five-year partnership with Jeton, which will see the brand ...

Veteran NHL forward Brad Marchand is staying with the Florida Panthers after signing a six-year, $32 million extension, and ...

This was Airbnb’s first broadcast campaign, airing during high-profile events including the Oscars and the Olympics. Buck created all the on-air spots while simultaneously building an extended ‘world’ ...