Despite advances in security technology, cybersecurity attacks and data breaches are increasingly common as attackers keep ...

Define brand—Having your brand voice clearly defined, upfront, allows crisis management to occur within the same point of view and will therefore make it more believable and effective. Have CEO buy-in ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Learn how strategist Janet Riley breaks down the four key phases of food crisis management to prepare and protect your ...

This post was created in partnership with Brandwatch A brand's response to a crisis can define public perception for years. In an era where misinformation spreads in seconds and consumers […] ...

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From Boeing to Bud Light, some of the world’s biggest brands have weathered intense public relations storms. Now, electric ...

Brand reputation management isn't just for B2C companies ... the process and make it easier for your community gurus to work their magic. 7. Manage your crisis before it happens You may be wondering, ...