Pittsburgh Pirates fans haven't had much to celebrate so far this MLB season, with the team starting the 2025 campaign with a ...

Since Meghan Markle announced her new lifestyle brand, As Ever, back in February, it's already been hit with multiple ...

Arby’s is teaming up with a real-life Happy Gilmore to promote golf-related merchandise this month in the run up to the ...

Previously cultivated in Ontario, the iconic Jean Guy strain has now found its new home in "la belle province," allowing Tilray to harness the capabilities of its high-performance facility in Québec.

In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them.

Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...

Stephan Schupbach spearheads the group’s vision for the future of luxury travel. Chedi Hospitality has a new brand identity under the leadership of CEO Stephan Schupbach. Chedi hotel group, Chedi ...

Your guide to East Tennessee's food and beverage scenes Need a break? Play the USA TODAY Daily Crossword Puzzle. Peaceful Side and One Knox have a three things in common, he said. They both value ...

Marking a pivotal evolution in its legacy of crafting exceptional hospitality experiences while building upon the heritage of GHM, the brand will strengthen and reinvent its legacy brand, Chedi, ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer team uniforms. As the 30th season of Major League Soccer (MLS) kicked off ...

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...