Instead of cramming their entire budget into peak seasons, brands should take a strategic, year-round approach to marketing.

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Informa TechTarget and Demandbase's collaboration empowers go-to-market teams to prioritize and engage the most relevant ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

We recently published a list of 10 AI Stocks Turning Heads on Wall Street. In this article, we are going to take a look at where AppLovin Corporation (NASDAQ:APP) stands against other AI stocks ...

Thinking about restaurant marketing? It might seem like a lot, but by focusing on some core principles, effective restaurant ...

Beyond its marketing blunders, Discover Puerto Rico has struggled to navigate Puerto Rico’s politically charged place-branding landscape. In fact, it has been contested from the start, and remains so, ...

La Cova Fumada: The family-run tapas bar that created the bomba, a now-classic Catalan ... and assist in our marketing efforts.