"We considered purple and even red," says Scott Chinery, owner of 1,000-plus guitars, the world's biggest and best such collection. "But blue was the perfect color to jolt people out of the old ...

The guitar probably had more to do with this than any other instrument, especially once you count the electric bass, the machine ... who pulled on a pair of blue nitrile gloves.

We’re talking cobra blue basses with just the right amount ... and materials,” said another customer about the Fender Guitar Strap.