From poisons to purposefully contracting life-threatening illnesses, women have gone to wild lengths to look ‘beautiful’.

From root touch-ups and nail appointments to lash extensions and facials, things have gotten pretty expensive around here.

In TikTok's latest viral beauty trend "the morning shed," beauty influencers "shed" hair and skin products that have been ...

A semi-cured gel manicure that you can apply like stickers, an automatic toilet-cleaning system, and retro bath beads are all ...

Spring’s effortless glow is yours with these viral beauty essentials that enhance rather than mask. The clean girl aesthetic ...