As well as its iconic bestsellers and a slew of celebrity fans—perhaps most famously Catherine Princess of Wales who wore the ...

We spoke with makeup artists to suss out the best makeup brushes for every look. Makeup is an integral part of many people’s ...

One editor tried the newest addition to Milk Makeup's Hydro Grip hero collection: the Gel Skin Tint. Find out why it's worth the hype here.

Like clockwork, Amazon’s Big Spring Sale is back in our peripheral vision, promising thousands of discounts on everything, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Makeup brushes are no less than a magical wand in perfecting your makeup and giving you a flawless look. Here are some of our ...

We watched Kyle's spring livestream, and put all 37 beauty products she recommends in one place, along with what she loves ...

“Eh, I can use body wash to clean,” I hear you brushing me off. Turns out, no, it doesn’t do the same thing. Trust me, you’ll need stronger chemicals after a night of partying. You’re going to need ...

Our tester could easily blend the pigment using the stick itself, but a brush worked equally well ... Who It’s For: No-makeup makeup girls, this one is for sure for you. Anyone who loves ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...