"As a natural blonde that likes to keep my hair from getting brassy, I've used purple shampoo for ten years now. Started using this one two years ago and will never go back to the others," raves ...

So, if you're looking for a fresh new hairdo from home, here's where to shop the best purple shampoo for toning blonde hair. Plus, a personal tried-and-tested recommendation from us at Closer ...

The best purple shampoos from brands like Olaplex, IGK, and more, are a must when keeping blonde hair supremely bright while stopping brassiness in its tracks.

"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.

Since some purple shampoos can be drying, Redken’s is formulated with a protein complex to help strengthen hair and increase elasticity. If you want your hair icy blonde, you can leave it on for ...

This purple shampoo hack is a game-changer for all faux blondes. Yes, you've probably been doing it wrong this whole time. Find out what the easy expert tip is and how to get rid of all brassiness ...

Before I give too much away, though, here's a sneak peek: ... Keep scrolling for the full list of the best purple shampoos for blonde hair that'll keep your hair lookin' fresh AF.

In fact, there’s a shampoo and conditioner system designed to address the unique needs of natural gray and blonde hair: ...

We turned to a professional hairstylist and board-certified dermatologist to round up the best purple shampoos and conditioners of 2025 for blonde hair. Here's the 411 on the best formulations ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and tone from Olaplex, Redken, Fanola and more.

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...