(no-makeup makeup warriors know the deal), it's sometimes easier said than done finding products that can hide any of your blemishes while still giving you that natural look. So, when Jennifer ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Job risks, role changes and sector shifts. These are all immediate hurdles set to shake up beauty’s existing infrastructure ...

In Selena Gomez’s world, blush is a big deal. Her makeup brand, Rare Beauty, has been launching cult-loved formulas in the ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

Actress Emma Roberts told us it’s one of the things she can’t live without. “It’s painless, so discreet, and so easy,” she ...

Shop TODAY contributor Chassie Post shares affordable, unique Target finds. From cardigans to a car vacuum, they're all ...

The beauty industry remains ever-changing, with the latest make-up products coming to the markets to meet the varied needs of ...