How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

One “evokes morning light over snowy landscapes”, another is inspired by its nation’s “vibrant street art scene”, while one brings to mind a disco ball. But which are the best and worst of this summer ...

Auburn University and Nike officially kick off their 10-year agreement on July 1, 2025. The agreement was announced on April 9, 2024, in which Director of Athletics John Cohen said this: “We are ...

They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new ...

ORLANDO, Fla. — The Orlando Magic on Tuesday introduced a whole new look calling it a new generation of Magic basketball. That means new jerseys and ...

Arizona announced the return of the cactus logo to the McKale Center court, reflecting a trend in American sports of ...

The Boston Bruins, who have retooled their roster, made changes to their logo and teased about a change for their jerseys.

The Arizona Wildcats announced the return of its historic cactus logo to the court at McKale Center. The announcement is ...

Orlando Magic introduce whole new look, new jerseys, logo. Posted: June 3, 2025 | Last updated: June 3, 2025. ... Wayne Gretzky Names Greatest Basketball Player of All Time.

The Orlando Magic unveiled their new jerseys for the 2025-26 season, reviving their iconic star logo. The nostalgic move was made as an ode to the team's origins and symbol of its championship ...

Magic new uniforms, explained: Why Orlando opted for updated jerseys, rebranded logo ahead of 2025-26 season Teddy Ricketson Teams have a lot of pressure to put forth a strong identity.