Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.

Boasting a violet hue, this affordable shampoo banishes yellow tones and unlocks brighter, healthier-looking hair ...

Having long, thick hair is a goal many people share, but it can sometimes feel impossible to achieve. With so much ...

Harper Beckham is brightening up her look just in time for the warmer months. The 13-year-old debuted her summer-inspired ...

Why We Love It: For those seeking to add volume from a clean formula, Rahua offers a completely natural shampoo alternative.

We found the best dry shampoos for every type of hair so every day is a good hair day (even when you don't have time for a ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

“It’s important to assess the hair’s natural depth to avoid making the overall look too dark. Techniques like babylights, ...

All products featured on Allure are independently selected ... Rez achieves this nuanced, multidimensional hue by not only ...

Designed for dull and dry hair, TRESemme shampoo can offer 100% smoothness without frizz for up to 72 hours. This keratin and argan-oil-infused product is free from paraben and claims to offer ...

Several creams, supplements, and other remedies are sold online and in stores to help promote hair growth. However, many of these products lack scientific evidence, and more research is needed. Hair ...

In 2025, this style is refreshed with warm blonde tones that blend harmoniously with the rest of the hair, resulting in a natural and sophisticated look. It's an ideal option to illuminate your face ...