It’s so appealing, the fragrance brand Demeter even recently released a “new baby”-scented perfume, and cosmetics brands always use “baby fresh” to describe mild, pleasing fragrances.

Now at the grown-up fragrance counter – the scent of a baby. Several perfumers are creating fragrances that try to capture what Americans think of as new baby smell, that aroma of baby powder ...

everyone will cry out, often followed by, “If only they could bottle this scent.” Well, my baby-sniffing friends, they have. And it is glorious. The staff at my local beauty store first ...

The research found that the scent of a baby gave women a mood boost similar to that of eating chocolate. In the study, published in Frontiers in Psychology, researchers gathered 30 women ...

Now at the grown-up fragrance counter -- the scent of a baby. Several perfumers are creating fragrances that try to capture what Americans think of as new baby smell, that aroma of baby powder and ...

It feels like it releases some sort of drug.” The scent of a newborn baby really does tap right into the pleasure centers of a woman’s brain, whether the smell comes from her own baby or ...

So this is how they get their baby soft skin. Dior has launched a new line of infant skincare, including a $230 fragrance which they call “scented water” and a $115 moisturizer. Described by ...

The "scented water" is part of the Baby Dior skincare range, which also includes a $95 cleanser. Dior has introduced a luxury "scented water" for babies, which is retailing at an eye-watering $230.

Why would the smell of a baby's head calm men but rile women? It may be another example of how we're more animal than we like to think.