News

BP has been having a spot of image trouble lately. Taking notice of this, Greenpeace has asked for ideas to redesign BP’s “slick green logo” and is posting the submissions on Flickr.
BP's environmentally friendly image — its logo is a green and yellow sunburst — has outlasted past accidents, including a Texas refinery blast and Alaska pipeline spill. But last week's deadly ...
Its logo is a sunflower ... In fact, Greenpeace, enraged over BP’s investments in its image over alternative energy, awarded its CEO a faux “Oscar” for “Best Impression of an ...
Ad agency Ogilvy & Mather worked with BP's changing logo, tagline, and image in 2001 “to reinvent itself as an energy company people can have faith in and inspire a campaign that gives voice to ...
BP, the giant multinational now responsible for untold millions of gallons of oil billowing into the Gulf of Mexico, has taken pains in recent years to spruce up its image. Its logo, a flowery ...
But frankly, I’m not really concerned with BP’s brand image right now ... innovative and performance driven. Our logo – the Helios – symbolizes these values. Named after the Greek sun ...
The campaign strapline “Fuelling the future” is a reference to BP’s efforts in renewable energy. Images of British athletes ... company’s green-tinged logo, while one of the poster ...