BMW has a new logo, marking the biggest change to the company ... There’s a reason why we don’t see many transparent backgrounds with white text on them from most companies: a lot of our ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

even when there is no text to support the imagery. Companies spend years building loyalty and trust, and they select their logos to reflect these values. BMW’s new logo was recently unveiled and ...

BMW has debuted a new 'flat' logo it claims is "better-suited to the digital age", to be used in communications across the German manufacturer's BMW, BMW i and BMW M brands. The first update in ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from ...