Beauty guru Avrey Ovard recounts the bold choice to let her mom bleach her hair platinum.

When your hair color aligns with your skin's undertone, everything clicks, bringing a natural balance and glow that even the ...

The GHI experts have tried and tested the best blonde hair dyes for keeping your colour fresh. Shop our top picks now.

Balayage has been serving gorgeous hair color since the 1970s, and the looks keep coming a half century later. In fact, balayage is as popular as ever thanks to its ability to melt colors in the ...

If Esquire was to write up a list of things a person should do at least once in their life, bleaching your hair would be up there. Simply because... why not? Blondes have more fun, et cetera. Just ask ...

Unfortunately for me, that means booking in for my highlights ... undertones and will suit pretty much any hair colour. “Shades like ash blonde, platinum, silver blonde, champagne blonde ...

Whether you have naturally blonde hair or you're ready to brighten ... Gaga as inspiration for achieving pale ash blonde highlights with striking platinum locks. "In order to achieve a beautiful ...

This cool shade features silver and gray tones that complements the brightest blonde to the most platinum locks around ... skin tones and adds depth and dimension to the hair.” You have ash blonde ...

Dark hair meets blonde brilliance in these stunning styles that redefine contrast and dimension. From subtle honey streaks to bold platinum ... highlights that start subtly from the roots and become ...