His methods involved lean inventory, rapid product cycles, and just-in-time shipping. Prior to working at Apple, Cook was Compaq's Vice President of Corporate Materials for six months. Though ...

This increased focus on battery has likely been ramping up behind the scenes at Apple for a few years as it gets closer to releasing the long-rumoured iPhone 17 Air, which will be thinner than the ...

Why it matters: Apple is overhauling its software with a ... data from users' iPhones to optimize apps and extend battery life. Bloomberg's reliable leaker Mark Gurman reports that the new battery ...

Apple will be hurting if it loses its $20b per year cash cow, but it has solid options for a future without the search giant. Google could lose a third of its business if the courts force it to ...

Apple’s release cycle refresh could have ripple effects on Android phone launches as well. Apple is reportedly planning to do away with its long-standing tradition of launching all its latest ...

Apple Reminders offers a structured yet flexible framework to keep you on track. Whether you’re a seasoned productivity enthusiast or just looking for a better way to keep track of life’s ...

Apple today shared new MacBook Pro ads, promoting features like the nano-texture display option and the long battery life. The first spot features a man sunbathing on a rooftop with his ‌MacBook ...

Could buying Apple, the world's most valuable company with a market cap of $3.2 trillion, set you up for life? Here's what investors should know. What makes Apple a great company In my opinion ...

Everyone is excited to learn about the ultra slim iPhone 17 Air that Apple is working on, but many people have expressed concerns about its potential battery life, given the small amount of space ...

Had I not used an Apple Watch, that catalyst would’ve been eliminated from the equation, barring me from escaping an increasingly unhealthy cycle. Apple’s commitment to introducing and ...

Apple is exploring the connections between technology and health more deeply. On Wednesday, the tech giant launched the Apple Health Study, which explores how its iPhones, Apple Watches, AirPods ...