Hello beach season! I”m rounding up everything that you need to have the perfect beach day, and it just so happens to be in a ...

The 'clean girl' aesthetic is a fashion and beauty movement that celebrates understated elegance and refined minimalism. Here ...

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and ...

Swipe to the second slide in the post, where you can see that Taylor's apartment kitchen is the kind of space that instantly ...

A few select pigments can make a smaller space feel even bigger, transforming a tiny nook into a breezy library or a ...

Normcore is back in a time of uncertainty and anti-consumption. Here's how timeless “boring” basics may signal fashion’s most ...

Minimalism is more than just an aesthetic—it’s a philosophy that adopts simplicity, functionality, and elegance. Every ...

It can be hard for Gen X to parse through the endless cycle of fashion trends. So, stylists shared what's in and out for ...

"Curvy candlesticks, fantastical flowers and gravity-defying centrepieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. And it’s Gen X and Boomers driving this ...

We asked interior designers about the one color that people should be leaving behind in 2025 and their answer may surprise ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...