As Boyd explains, "While regular ‘baddie makeup’ is bold and glamorous, the softer look is ideal for those who want to embrace the aesthetic for everyday wear.” If you’re ready to have ...

According to FacesbyMaraan, the Lagos Baddie aesthetic is all about soft, effortless glam. It’s that makeup look that screams, “I woke up like this,” but in reality, took a full hour of ...

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.

They are using "The UK Baddie Aesthetic” a viral beauty trend consisting of a makeup look and killer outfits to help bridge this unnecessary gap for themselves. Taking cues from the classic "soft glam ...

Brat was the soundtrack and aesthetic of summer ... For the uninitiated, baddie makeup has been dominating on TikTok and blends throwback ’90s cool-toned makeup looks, which are currently ...

This aesthetic involves cute matching sets, slip dresses, and dainty chains but lacks the makeup intensity of going full egirl. Instead, this look stays soft with small eyeliner wings, a good ...

What exactly is the clean girl aesthetic ... look is essentially your “just got out of the shower, and I’m effortlessly gorgeous” look. It consists of a slicked-back bun, light makeup ...