As Boyd explains, "While regular ‘baddie makeup’ is bold and glamorous, the softer look is ideal for those who want to embrace the aesthetic for everyday wear.” If you’re ready to have ...

This aesthetic involves cute matching sets, slip dresses, and dainty chains but lacks the makeup intensity of going full egirl. Instead, this look stays soft with small eyeliner wings, a good ...

They are using "The UK Baddie Aesthetic” a viral beauty trend consisting of a makeup look and killer outfits to help bridge this unnecessary gap for themselves. Taking cues from the classic "soft glam ...

We love a theme, and we're already seeing the 'cold girl makeup' aesthetic return for ... For the uninitiated, baddie makeup has been dominating on TikTok. It blends throwback ‘90s cool-toned makeup ...