We’re living in the era of the unhinged brand mascot. From the M&M's spokescandies to Planters' Mr. Peanut to Frosted Flakes' ...

Promise Mascot Agency is a game that understands this, among other fundamental truths of the world, like how the blood of the ...

In the world of advertising and branding, few icons have achieved the level of recognition and cultural impact as Ronald McDonald. As the official mascot of McDonald’s, Ronald McDonald has become a ...

Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

In Japan, policymakers and economists are paying close attention to the "oshikatsu" phenomenon as a growing driver of ...

The man behind Reggie the Rabbit has broken his silence, as the PM described the longtime Rabbitohs mascot as a “lovely fellow” following allegations he pushed a child. The altercation between ...

Anthony Albanese has weighed in on the incident surrounding the Rabbitohs mascot and a child following Saturday’s NRL contest. The altercation between the young Sharks fan Benji and 81-year-old ...

Created by Mother London, the spot shows us what a brand mascot’s life might look like if they were advertising a whole new product. Ralph is a tall (standing at a towering 8 feet, according to ...

(MENAFN- Swissinfo) Whether at sporting events or in advertising, mascots are loyal companions that evoke emotions and create a sense of identity. From Shuss, the first Olympic mascot, to the ...

In addition, consumers who purchase the adult meal through the chain’s mobile app will receive a McDonald's Add-On pack in Minecraft that includes McDonaldland mascots and other tools. The partnership ...