We’re living in the era of the unhinged brand mascot. From the M&M's spokescandies to Planters' Mr. Peanut to Frosted Flakes' ...

If you've ever seen "Mad Men," you'll know that New York's Madison Avenue is the birthplace of modern advertising. That's where many of the most colorful and eye-catching brand mascots were ...

Sen. Joni Ernst (R-IA) introduced a bill to end "wasteful spending" on government ads, mascots, and related subjects. Ernst's Stop Wasteful Advertising by the Government, or SWAG, Act aims to stop ...

(MENAFN- Swissinfo) Whether at sporting events or in advertising, mascots are loyal companions that evoke emotions and create a sense of identity. From Shuss, the first Olympic mascot, to the ...

Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast reported. These ads intend to entertain viewers while delivering measurable ...

Progressive's Character Lineup Delivers Strong Brand Recall: Progressive's long-standing mascot, Flo ... when it comes to having truly effective advertising for these brands," said Amy Fenton ...

After years of unsuccessfully persuading some North Carolina schools to drop their American Indian mascots, a state lawmaker is now trying to make the change through the legislative power of the ...

Fans navigating the dozens of schools in the NCAA men’s and women’s basketball tournaments might become as attached to the mascots as the athletes themselves. Furry, animated characters used ...

A leader of a Suffolk County chapter of the NAACP has sued the Brentwood Union Free School District over its new sports team mascot, the Spartans, which he says is "racially problematic" and ...

College basketball fans might be focused on the on-court action in the 2025 NCAA men's and women's tournaments -- but many are just as excited about the mascots. The bulldog is one of the most ...