Working closely with current All Blacks players, Fey The Wolf and the adidas design team created a kit that is centred around the significance of the New Zealand silver fern – which holds deep, ...

New Zealand Rugby Union Deputy CEO Steve Tew said the adidas design would help the All Blacks: “Once again the partnership we have with adidas will pay real dividends. The technology and ...

"The All Blacks are one of the most iconic sports teams worldwide – so it’s a great honour for us as a brand, to design and showcase to the world our seventh adidas All Blacks Rugby World Cup kit.

Global sportswear giant adidas has folded and apologised to New Zealanders for trying to force rugby fans to fork out top dollar for the new All Blacks jersey. In a public relations disaster ...