Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

The following diagram illustrates how the 4Ps model worked: To reach your target marketing, simply set an appropriate "marketing mix" of product, price, promotion, and place. The Emergence of Customer ...

Recently we anchored our thinking and approach to student recruitment around the 7Ps model – a modern adaptation of a Harvard Professor Neil Borden’s classic 4Ps marketing theory from ... approach and ...

As predicted, there are shortages, and the first wave of replacement wines is here and for sale online and in the marketplace ...

Angel Charity for Children seeks to raise a record $1.75 million for local children’s charities in 2025. On April 27, it is ...

Ethan Wilcox of Amarillo was recently awarded a $40,000 scholarship to attend Southwestern University by The Sumners ...

Spring is in bloom with festivals and fairs, block parties, musicals, galas and much more in the NEXTpittsburgh Weekend Event ...

Led by Dan Reynolds, the group is often dismissed by critics for producing formulaic stadium rock, yet they continue to ...

Area maple sugar producers celebrated the first Maple Weekend on Saturday and Sunday, showing visitors how maple sugaring ...

at 7 p.m. ET / 4 p.m. PT and stream live on Tuesdays during the 2025 offseason on the NFL's official YouTube channel, with co ...

UMass Amherst has announced that artists Tinashe and Teezo Touchdown will be headlining the highly anticipated Spring Concert ...