Sharpness is a perk, as the display’s 3,840 x 2,400 resolution works out to about 252 pixels per inch (ppi). That’s extremely high (for comparison, a 27-inch 4K monitor typically has 163 ppi).

To move forward, companies and brands need to first take a look at their current brand positioning. But for a moment, even a brief moment, it would make sense to go back to the brand drawing board to ...