Target is ending its guarantee to price-match Amazon and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own in-store and online prices at Target.com, if the price drops within 14 days, the spokesperson said.

Target is ending its price-matching program on July 28th. This sudden reversal of the longtime policy has shoppers discussing the move on social media. Many have plenty of feedback for the retail giant. Some are celebrating the action, hoping for less checkout confusion, while others are simply outraged.

Target, Walmart, Costco, and Trader Joe's have plans to open dozens of stores across the US in 2025. See the full list.

Target is set to end its price match policy, removing Amazon and Walmart from the list of competitors eligible for price matching.

Millions of above-ground pools sold at major retailers are being recalled after at least nine children have drowned in them.

YoCrunch yogurt products are being recalled nationwide by manufacturer Danone U.S., the U.S. Food and Drug Administration (FDA) announced Monday, July 14. The recall is due to the “potential presence of plastic pieces in the dome topper.”

Target announced it would no longer match prices from its competitors, like Amazon, Walmart, and Best Buy, starting at the end of this month.

Not much has gone right for Target ( TGT 2.40%) in recent years.