As Trump's tariffs encourage US-manufactured products, some brands are finding themselves in hot water for stretching the truth.

In a note to its clients, JP Morgan warned of "unprecedented brand damage." Musk dismissed the protests against Tesla on the call as the work of people angry at his leadership of the Department of ...

Even before the spat, Tesla acknowledged some brand challenges from CEO Musk’s foray into politics. His support of Trump ...

US vodka producer Timeless Spirits and Drinks has filed a case in Texas against Bacardi for an alleged trademark infringement ...

Elon Musk intends to focus more on Tesla, but it's unclear if he'll be able to solve a big problem of his own making: damage to its brand. ...