A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald’s and the Coca-Cola logo also among the most well-known.

The new study aimed to investigate how well symbols ... "Our work is ground-breaking as it highlights how humans remember graphic symbols and logos," said Myra Fernandes, co-author and professor ...

Is there such a thing as a professor of symbology in real life? No. Professors in many fields study the use of symbols in the particular contexts they find most interesting, but, as of now ...

citing a Harris Poll and Tenor study. Mastercard joins several other brands known for their standalone symbol, including Apple, Nike and Target. Going "logo only" is a risky move for most brands, but ...

But customers are only just learning what the iconic star in its logo actually symbolises. In a statement, Walmart said the spark had a connection to its founder: "It's a symbol of the spark of ...