A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald’s and the Coca-Cola logo also among the most well-known.

You've likely heard terms like logo, icon, symbol, wordmark and emblem thrown around, often interchangeably. However, each of these terms carries a distinct meaning, and understanding the nuances ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

“typefaces”). A logo, they say, is not the same as a symbol, which in turn is not the same as a combination mark. Everyone seems to have come up with their own definitions for this. So what ...

You just received an email from your CEO, asking you to choose between two logos. Your goal is to choose the one that will make the launch more successful. Which logo should you choose ...

Is there such a thing as a professor of symbology in real life? No. Professors in many fields study the use of symbols in the particular contexts they find most interesting, but, as of now ...