Apple is secretly exploring the smart glasses market, according to Bloomberg's Mark Gurman. The company has reportedly signed ...

Apple is researching the smart glasses market, potentially aiming to launch its own product by 2027. The company is studying ...

Apple has launched an initiative named Atlas to conduct internal surveys of smart glasses available in the market.

Apple’s smart glasses, in early development, promise AR comfort and innovation but are at least 5 years away. Apple's goal: a seamless, standalone AR experience.

Apple is looking into the smart glasses market after Meta's successful Orion demo, Bloomberg reported.

Meta 's Orion AR glasses may still be in the prototype stage, but they've already managed to pull off something few other mixed reality headgear devices have been able to do. This is the first time in ...

Apple's competitors Snap and Meta have already launched smart glasses. According to reports, Apple wants to intensify its ...

Apple (AAPL) has begun an internal study of smart glasses currently on the market, hinting at the iPhone maker's plans to ...

Snap recently unveiled its latest Spectacles AR glasses, Spectacles ’24. They appear to represent a significant upgrade from previous developer models, featuring a see-through design ...

Apple is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage ...

Meta announced it is opening up Meta Lab, a pop-up experiential retail space for its Ray-Ban Meta Smart Glasses starting ...

According to a Bloomberg report, a second-gen Vision Pro headset supercharged by the Apple M5 silicon could hit the shelves ...