BuzzFeed is testing a new path for digital publishers seeking sustainable revenue — one that sidesteps traditional display ads and affiliate link dumps in favour of AI-powered commerce woven directly ...

The gaming industry is booming, but most brands still treat in-game advertising like a digital afterthought. Jason Pak, chief of staff at ReneVerse, explores how advertisers can tap into an audience ...

Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we ...