Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

BuzzFeed is testing a new path for digital publishers seeking sustainable revenue — one that sidesteps traditional display ads and affiliate link dumps in favour of AI-powered commerce woven directly ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we ...

The gaming industry is booming, but most brands still treat in-game advertising like a digital afterthought. Jason Pak, chief of staff at ReneVerse, explores how advertisers can tap into an audience ...