Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...