Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

The brand, a fast-growing light beer brand in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight ...

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.