Trade analysts, industry watchers affirm that there is a need for some discipline in streaming movies to boost box office ...

In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity ...

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of ...

Neel Pandya has stepped down from his role as CEO, EMEA & APAC and Global Head of Partnerships at Pixix, closing a transformative five-year chapter at the AI-led marketing infrastructure firm. Joining ...

SJ Uplift Kabaddi Pvt Ltd, the exclusive rights holder for both the World Super Kabaddi League (WSKL) and the Uttar Pradesh Kabaddi League (UPKL), has announced the launch of the inaugural edition of ...

In this guest column, Devapriya Khanna, Founder of Connexus Global Ventures, shares why experiential branding is key for scale-ups looking to grow beyond traditional campaigns.

“The best marketing doesn’t feel like marketing” – Tom Fishburne quoted this ages ago; however, this still resonates very well in the current times. There is no rulebook for marketers on developing ...

Medialister has launched its official affiliate programme. The initiative is aimed at clients — brand managers, media buyers, content marketers, PR agencies — who want to monetise network by referring ...

Zee Entertainment Enterprises Ltd’s (ZEEL) latest strategic move to raise over Rs 2,200 crore through a preferential issue of convertible warrants to its promoter group seems to have hit a roadblock, ...

Mahendra Singh Dhoni has taken a significant step in strengthening his brand off the field by filing for the trademark of “Captain Cool”, a nickname that has long ...

Simon Law has decided to move on from WPP after 15 years. In a LinkedIn post, Simon reflected on his journey with the company and said he is incredibly grateful to everyone who has been a part of it.

PepsiCo has named Alexia Horley as Chief Executive Officer (CEO) of its Australian and New Zealand Foods division. As per media reports, Alexia Horley’s new role will be effective from July 21. “It’s ...