The $180m win ends a 10-year relationship between Mastercard and Carat. by Emma Thumann ...

Sam Tatam, the global head of behavioural science at Ogilvy, has died of cancer aged 39. Get unlimited access to Campaign’s ...

Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly were interviewed on stage ...

The final of the Uefa Women’s Euros was viewed by 16.2 million people, and has been touted as the most commercially ...

Erin Madorsky, co-CEO US at MiQ, explains: “AI enables us to synthesise information, data, and systems more effectively. It ...

The technology presents insight in a way that empowers human decision-making and doesn’t replace it. It takes complexity out ...

The best planners know their value lies in seeing the bigger picture. This short Campaign survey is an opportunity to ...

Dentsu is accelerating its international restructuring efforts to address these pressures, and is now targeting annual cost savings of approximately ¥52bn (£261m) by 2027, up from a previous goal of ...

Few household products are as familiar – or as deeply embedded in British homes – as bleach. But this summer, Domestos is ...

Drinks company said the change has 'improved the effectiveness' of its marketing.

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content. by ...