Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

CMOs are increasingly trying to stay abreast of our fast-changing socio-political times in order to better connect with the mood of the nation. When done successfully, it can significantly improve ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

The fitness company unwraps its new spot and brand platform on Christmas day.

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...

Like many other brands, what’s different this Christmas is the retailer’s use of artificial intelligence (AI) to drive this ...

Find out how partnership marketing strategies can help brands succeed in the travel market. The travel industry is evolving ...