The $180m win ends a 10-year relationship between Mastercard and Carat. by Emma Thumann ...

Sam Tatam, the global head of behavioural science at Ogilvy, has died of cancer aged 39. Get unlimited access to Campaign’s ...

Dentsu is accelerating its international restructuring efforts to address these pressures, and is now targeting annual cost savings of approximately ¥52bn (£261m) by 2027, up from a previous goal of ...

Drinks company said the change has 'improved the effectiveness' of its marketing.

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content. by ...

Kimberly-Clark, Monzo and Allwyn, as well aa agency leaders from BBH, Adam & Eve/DDB and Studio.One join the line-up of ...

Operational clarity isn’t a “nice to have”, it’s the only way to keep the creative engine running without breaking it - or ...

Marcomms group said it remains focused on and confident in its organic strategy. by John Harrington ...

Appointment follows a competitive review. by Beau Jackson ...

The campaign is showing on the brand's social media channels. by Eszter Gurbicz ...

Agencies on the Agenda: MSQ and S4 Capital, Uncommon Creative Studio, and Dentsu Group Campaign showcases the three agencies on its radar from the past week.