Influencer marketing is another growth driver, contributing 18% to service revenues in FY24, up from 10% three years ago.

Top 5 in Global 500 – 2025 1. Apple: brand value of $574.5 billion, up 11% from 2024 2. Microsoft: brand value of $461.1 ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify ...

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest ...

The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.