HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

Articles written by Premkumar Iyer ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...

The group expects a 2% growth in organic net revenue compared with 2024.

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Our weekly roundup of the latest appointments and account wins news from McCann Worldgroup, Zee News, and many more.