Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of advertisement targeting, is a relatively new but powerful marketing tactic. Thanks to ...

The Olympics serve as one of the most visible global marketing stages for brands that have budgets to splurge, and the 2018 Winter Olympics in PyeongChang, South Korea is an 18-day sports showcase ...

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

When it comes to digital fluency, one generation trumps all others: Gen Z. To understand the group’s expectations of the internet, the Center for Generational Kinetics and WP Engine conducted ...

This week in social media news, a new study breaks down media use by tweens and teens, YouTube starts streaming free, ad-supported TV shows, Meta’s new partnership with Vntana will ...

Sailor Moon, a global anime phenomenon launched in 1992 on TV Asahi in Japan, spawning early retail launches, ranging from themed cafes to public sexual health awareness campaigns and a permanent ...

In 2019, companies in the top quartile for ethnic and cultural diversity outperformed those in the fourth quartile by 36 percent in profitability, slightly up from 33 percent in 2017 and 35 percent in ...

Eighty-two percent of consumers make purchase decisions with purpose in mind. That’s according to a new report from Razorfish and Vice Media Group. “The Truth, Myths and Nuances Behind Purpose” aims ...

Why it matters: Gen Z, famed for its trust issues with everything from the media to government to big business, has a keen awareness of who is behind the data that they find when they type in a search ...

According to Takumi’s latest white paper, “Influencer Marketing in the Post-Pandemic Era,” consumers and marketers are at odds about whether influencer content adequately represents diversity in ...

Monster Energy’s marketing and positioning has been somewhat of a marvel to witness ever since cans of the sugary substance hit the hands of consumers in 2002. During its ongoing 15-year battle with ...

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend and a whole lot of gamers across the board. Gen Z: Snapchat “Yes,” Ads ...