Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive ROI and engage new audiences. In this post, we’ll review some ways marketers can leverage the ...

Surprise! Gen Z and millennials have been busy saving, not spending. But not for their retirement. A new report by AMEX reveals that Gen Z and millennials’ considerable disposable income will be ...

A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready to embrace AI and ML tools as a part of their creative arsenal, but many are unsure of how to proceed. In ...

Nate Burke is the Chief Marketing Officer at cybersecurity solution provider Axonius. Axonius is Nate’s fifth startup and his third in cybersecurity. He was Axonius’ first US employee, starting before ...

Promoting Authentic Change As The New Brand Differentiator Gas-guzzling muscle cars don’t usually appear in ads targeting Gen Z, especially when they’re talking about sustainability—but as ...

Jocelyn Swift Harjes, Ayzenberg VP of Insights and Analytics, was recently honored with a spot on this year’s Social Intelligence Insider 50 list, which includes the world’s most influential social ...

YouGov’s most recent report covers CPG brands that are top of mind when consumers go shopping. We found that the top five food brands have accelerated in-game and gaming platform marketing in response ...

A Primer: How Earned Media Value Works Earned media value (EMV) attaches a monetary value to the mentions or other publicity connected to a brand identity on earned media channels. This might include ...

Sailor Moon, a global anime phenomenon launched in 1992 on TV Asahi in Japan, spawning early retail launches, ranging from themed cafes to public sexual health awareness campaigns and a permanent ...

Meeting people where they are—whether through personalized content streams or inclusive design—is the latest brand pivot, as outlined by Ayzenberg’s Ashley Otah in this week’s trend roundup. Twitter ...

Can brand marketers leverage AI as a tool that amplifies rather than limits human creativity? In a recent commercial for Mint Mobile, actor Ryan Reynolds uses a script written by the AI-powered ...

Why Estee Lauder Chose TikTok Gen Z is now more likely to look for products on TikTok or Instagram than Google. According to a recent survey, 72% of Gen Z consumers follow influencers on social media, ...