Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers.

Spotify recently began making podcast inventory available programmatically, which is something buyers have been asking for, ...

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down ...

Competition is stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they ...

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

According to Adam Paul the old-school programmatic ads – the ones bought across multiple platforms without regard to context ...

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and ...

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Walmart Connect's deal with The Trade Desk is no longer exclusive; Amazon competes with everyone but publishers; and Meta's ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented ...

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...