In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether ...

We’ve updated this guide with information on frequency capping for brand awareness campaigns. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business ...

Friction-Inducing Latent Unasked Questions are the unasked questions your audience doesn’t know about. But if left unanswered, they can derail the entire buying process. Costing you existing and ...

Six predictions about AI and marketing that may surprise you AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” offers a simple but powerful mindset: when ...

Frankenstein AI and the collapse of the GTM playbook Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.

The war against fluff Across boardrooms, courtrooms and capital markets, assumption-based thinking is being challenged, exposed and replaced by audit trails, causal evidence and fiduciary-grade ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.