Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right.

New research by INSEAD faculty questions everything from the potential for corruption in healthcare redemption schemes to the influence of others on our dietary choices. One study explores how best to ...

In a polarised world, leaders need to make bridging divides a part of their narrative, says INSEAD's Jennifer Petriglieri.

The country is rapidly embedding AI into its core economic strategies and across industries: A recent study revealed that 81 ...

When countries are intentional in building entrepreneurial ecosystems, they can turn uncertainty and weakness into advantage.

Still too few directors recognise AI’s potential to improve preparation, discussion and decision-making in the boardroom. But ...

Affordable strategic business analyses and career consulting are now available to anyone with an internet connection.

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

If leading is about influence, there is no influence without communication. In this podcast, Andy Yap, Associate Professor of Organisational Behaviour at INSEAD, discusses how leaders can inspire and ...

When the pressure’s on, leaders need to lean on attention, authenticity and agility.