Chris Matthews, global DTC channel director at Brompton Bicycle, discusses the brand’s recent ecommerce replatform and how ...

Madlen Nicolaus, CMO at Hexagon, talks about creating engaging B2B campaigns and how the business is finding ways to stand ...

Insight is critical for identifying opportunities to improve. This chapter will explore how to audit user journeys to understand what is preventing customers – and the business – from achieving their ...

There are a number of different tactics and principles which can help support the customer on their journey towards taking a particular action. This chapter explores some of these along with the role ...

Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 ...

Writing a good meta description is an art form, and one that’s often overlooked. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search ...

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

This came just three years and four months after her company, Kylie Cosmetics, was founded in November 2015. However, the phrase ‘self-made’ in this context is certainly debatable given her familial ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...