Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

After 14 years at Lake Research Partners, pollster Jonathan Voss is going out on his own with a new approach to survey ...

Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

Crowdpac, the online crowdfunding platform for political campaigns, is getting a major makeover ahead of the 2026 midterms.

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

Let's talk about the Dead Persuadable Voter Theory. It goes like this: Undecided voters aren’t offline. They’re disappearing.

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

Democrats suffered from underwhelming turnout among some of their most crucial voting blocs, according to an analysis of 2024 ...

A new complaint filed with the Federal Election Commission is testing the agency’s rules allowing campaigns to coordinate their canvassing efforts with outside groups without disclosing the donors who ...