Brands got a closer look at how their holistic retail media strategies can connect them with the right customers at the right ...

The collaborative climate campaign is scheduled to launch in 2025, and aims to reposition the issue of climate change in the ...

The burning candle creative was part of a global Essays for Peace campaign, spanning 40+ cities and 15,000+ screens across ...

Matt Hogle from Pinterest and DMS' Ziad Khammar are questioned about ROAS, lower funnel value, brand safety, ad relevance, ...

Several brands are using the Snap AR environments to highlight their contributions to the Kingdom, and feature exclusive ...

The GCC edition of dentsu's Consumer Vision 2035 study shows trends across AI, climate change, and emotion will alter ...

"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...

MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...

There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.

Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.

Awareness about the Advertising and Marketing Communications Code changes was raised through billboards, video assets, and ...

With Conrad Egbert in the lead, PRCA MENA will expand its reach and offerings to students, individual members and corporate ...